BEAR vs Annie's Homegrown · Bay Area shelf head-to-head
BEAR and Annie's Homegrown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's Homegrown carries more Brand PowerBEAR is in more Bay Area grocersAnnie's Homegrown fields the deeper lineup
BEAR
Annie's Homegrown
21
brand power
30
5
products
12
3
categories
5
2
grocers
1
$3.66
avg price
$7.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BEAR▭ Annie's Homegrown
Distribution · 30% of score8·4
B
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BEAR
only Annie's Homegrown
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BEAR · 1
only Annie's Homegrown · 0
no exclusive doors — everywhere Annie's Homegrown is, BEAR is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BEAR · Annie's Homegrown
