Beckmann's vs Acme Bread Company · Bay Area shelf head-to-head
Beckmann's and Acme Bread Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company is in more Bay Area grocersAcme Bread Company sits further up the premium end
Beckmann's
Acme Bread Company
51
brand power
53
29
products
27
2
categories
4
11
subcategories
12
14
grocers
15
43.4¢
price per oz
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Acme Bread Company
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Acme Bread Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beckmann's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Acme Bread Company
