Beckmann's vs Firebrand Breads · Bay Area shelf head-to-head
Beckmann's and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Beckmann's
Firebrand Breads
51
brand power
59
29
products
17
2
categories
5
11
subcategories
9
14
grocers
5
43.4¢
price per oz
49.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Firebrand Breads
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Firebrand Breads
