Belgioioso vs Marin French Cheese Co. · Bay Area shelf head-to-head
Belgioioso and Marin French Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerMarin French Cheese Co. is in more Bay Area grocersBelgioioso fields the deeper lineupMarin French Cheese Co. sits further up the premium end
Belgioioso
Marin French Cheese Co.
54
brand power
49
59
products
30
2
categories
2
13
subcategories
10
18
grocers
19
84.9¢
price per oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Marin French Cheese Co.
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
only Marin French Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Marin French Cheese Co.
