Ben & Jerry's vs So Delicious · Bay Area shelf head-to-head
Ben & Jerry's and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersBen & Jerry's fields the deeper lineupSo Delicious sits further up the premium end
Ben & Jerry's
So Delicious
50
brand power
67
89
products
54
4
categories
7
4
subcategories
9
12
grocers
20
55.7¢
price per fl oz
46.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ So Delicious
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 2 SKUs
only Ben & Jerry's
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben & Jerry's · 0
no exclusive doors — everywhere Ben & Jerry's is, So Delicious is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · So Delicious
