Ben & Jerry's vs Straus Family Creamery · Bay Area shelf head-to-head
Ben & Jerry's and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersBen & Jerry's fields the deeper lineup
Ben & Jerry's
Straus Family Creamery
50
brand power
65
89
products
44
4
categories
9
4
subcategories
11
12
grocers
20
50.9¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Straus Family Creamery
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 2 SKUs
2% of shelf
only Ben & Jerry's
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben & Jerry's · 1
only Straus Family Creamery · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Straus Family Creamery
