Ben's Original vs Food Earth · Bay Area shelf head-to-head
Ben's Original and Food Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original is in more Bay Area grocersBen's Original fields the deeper lineup
Ben's Original
Food Earth
31
brand power
33
11
products
6
4
categories
4
5
subcategories
4
7
grocers
4
$4.59
avg price
$6.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Food Earth
Distribution · 30% of score29·17
B
F
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food Earth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ben's Original · 4
only Food Earth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Food Earth
