Ben's Original vs Mahatma · Bay Area shelf head-to-head
Ben's Original and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma is in more Bay Area grocersBen's Original sits further up the premium end
Ben's Original
Mahatma
31
brand power
35
11
products
13
4
categories
3
5
subcategories
6
7
grocers
9
49.2¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Mahatma
Distribution · 30% of score29·38
B
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods6 vs 3 SKUs
B
2% of shelf
only Ben's Original
only Mahatma
no top category Ben's Original doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben's Original · 1
only Mahatma · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Mahatma
