Ben's Original vs Minute Rice · Bay Area shelf head-to-head
Ben's Original and Minute Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Rice is in more Bay Area grocersMinute Rice sits further up the premium end
Ben's Original
Minute Rice
31
brand power
35
11
products
10
4
categories
4
5
subcategories
6
7
grocers
8
49.2¢
price per oz
59.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Minute Rice
Distribution · 30% of score29·33
B
M
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben's Original
only Minute Rice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ben's Original · 3
only Minute Rice · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Minute Rice