Berkeley Farm vs Mary's · Bay Area shelf head-to-head
Berkeley Farm and Mary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineup
Berkeley Farm
Mary's
26
brand power
60
4
products
63
2
categories
6
4
subcategories
23
1
grocers
12
$14.78
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berkeley Farm▭ Mary's
Distribution · 30% of score4·50
B
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berkeley Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berkeley Farm · 0
no exclusive doors — everywhere Berkeley Farm is, Mary's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Farm · Mary's
