Best Foods vs Follow Your Heart · Bay Area shelf head-to-head
Best Foods and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Best Foods
Follow Your Heart
38
brand power
52
18
products
24
2
categories
3
2
subcategories
4
12
grocers
17
50.6¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Foods▭ Follow Your Heart
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Best Foods
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Best Foods · 0
no exclusive doors — everywhere Best Foods is, Follow Your Heart is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Foods · Follow Your Heart
