Betty Crocker vs Birch Benders · Bay Area shelf head-to-head
Betty Crocker and Birch Benders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBirch Benders is in more Bay Area grocersBetty Crocker fields the deeper lineupBirch Benders sits further up the premium end
Betty Crocker
Birch Benders
66
brand power
52
106
products
17
7
categories
4
12
grocers
17
56.5¢
price per oz
62.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Birch Benders
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pancake & Waffle Mix5 vs 12 SKUs
4% of shelf
only Betty Crocker
only Birch Benders
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 1
only Birch Benders · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Birch Benders
