Betty Crocker vs Idahoan® · Bay Area shelf head-to-head
Betty Crocker and Idahoan®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupIdahoan® sits further up the premium end
Betty Crocker
Idahoan®
66
brand power
28
106
products
13
7
categories
1
10
subcategories
1
12
grocers
7
56.5¢
price per oz
81.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Idahoan®
Distribution · 30% of score50·29
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Idahoan®
no top category Betty Crocker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Idahoan®
