Betty Crocker vs Martha White · Bay Area shelf head-to-head
Betty Crocker and Martha White, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Betty Crocker
Martha White
66
brand power
12
106
products
3
7
categories
1
10
subcategories
1
12
grocers
1
$5.08
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Martha White
Distribution · 30% of score50·4
M
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Martha White
no top category Betty Crocker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Martha White