Betty Crocker vs Pearl Milling Company · Bay Area shelf head-to-head
Betty Crocker and Pearl Milling Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupBetty Crocker sits further up the premium end
Betty Crocker
Pearl Milling Company
66
brand power
31
106
products
10
7
categories
2
12
grocers
8
56.5¢
price per oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Pearl Milling Company
Distribution · 30% of score50·33
P
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Betty Crocker
only Pearl Milling Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Pearl Milling Company
