Bianco Dinapoli vs Muir Glen · Bay Area shelf head-to-head
Bianco Dinapoli and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineup
Bianco Dinapoli
Muir Glen
48
brand power
57
19
products
31
2
categories
4
5
subcategories
8
14
grocers
18
35.6¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ Muir Glen
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces4 vs 9 SKUs
only Bianco Dinapoli
no top category Muir Glen doesn’t also play in.
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bianco Dinapoli · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · Muir Glen
