Bianco Dinapoli vs San Merican · Bay Area shelf head-to-head
Bianco Dinapoli and San Merican, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupSan Merican sits further up the premium end
Bianco Dinapoli
San Merican
48
brand power
43
19
products
12
2
categories
3
5
subcategories
6
14
grocers
12
35.6¢
price per oz
45.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ San Merican
Distribution · 30% of score58·50
S
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces4 vs 5 SKUs
only Bianco Dinapoli
no top category San Merican doesn’t also play in.
only San Merican
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bianco Dinapoli · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · San Merican
