Biena vs Cha's Organics · Bay Area shelf head-to-head
Biena and Cha's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineupCha's Organics sits further up the premium end
Biena
Cha's Organics
37
brand power
19
10
products
7
1
categories
5
13
grocers
3
$1.32
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Cha's Organics
Distribution · 30% of score54·13
C
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Cha's Organics doesn’t also play in.
only Cha's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Cha's Organics