Big Mountain Foods vs House Foods · Bay Area shelf head-to-head
Big Mountain Foods and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerHouse Foods is in more Bay Area grocersHouse Foods fields the deeper lineupBig Mountain Foods sits further up the premium end
Big Mountain Foods
House Foods
27
brand power
46
5
products
20
3
categories
7
5
grocers
8
76.9¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mountain Foods▭ House Foods
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Mountain Foods
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Mountain Foods · 1
only House Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mountain Foods · House Foods
