Bigelow vs Good & Gather Organic · Bay Area shelf head-to-head
Bigelow and Good & Gather Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow is in more Bay Area grocersBigelow fields the deeper lineup
Bigelow
Good & Gather Organic
45
brand power
46
59
products
38
1
categories
11
5
subcategories
22
13
grocers
2
$4.96
avg price
$4.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Good & Gather Organic
Distribution · 30% of score54·8
G
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Good & Gather Organic doesn’t also play in.
only Good & Gather Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Good & Gather Organic