Bio Orto vs I Contadini · Bay Area shelf head-to-head
Bio Orto and I Contadini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bio Orto carries more Brand PowerI Contadini is in more Bay Area grocers
Bio Orto
I Contadini
34
brand power
28
9
products
7
7
categories
6
3
grocers
5
$1.25
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bio Orto▭ I Contadini
Distribution · 30% of score13·21
I
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bio Orto
only I Contadini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bio Orto · 1
only I Contadini · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bio Orto · I Contadini
