Birch Benders vs Betty Crocker · Bay Area shelf head-to-head
Birch Benders and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBirch Benders is in more Bay Area grocersBetty Crocker fields the deeper lineupBirch Benders sits further up the premium end
Birch Benders
Betty Crocker
52
brand power
66
17
products
106
4
categories
7
17
grocers
12
62.0¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Betty Crocker
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pancake & Waffle Mix12 vs 5 SKUs
10% of shelf
only Birch Benders
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birch Benders · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Betty Crocker
