Birdie & Louie vs Portland Pet Food · Bay Area shelf head-to-head
Birdie & Louie and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food is in more Bay Area grocersBirdie & Louie fields the deeper lineupPortland Pet Food sits further up the premium end
Birdie & Louie
Portland Pet Food
40
brand power
39
18
products
13
2
categories
3
4
subcategories
3
12
grocers
13
53.4¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birdie & Louie▭ Portland Pet Food
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food10 vs 2 SKUs
2% of shelf
only Birdie & Louie
no top category Portland Pet Food doesn’t also play in.
only Portland Pet Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birdie & Louie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birdie & Louie · Portland Pet Food
