Birds Eye vs Michelina's · Bay Area shelf head-to-head
Birds Eye and Michelina's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birds Eye carries more Brand PowerBirds Eye is in more Bay Area grocersBirds Eye fields the deeper lineup
Birds Eye
Michelina's
51
brand power
24
64
products
8
5
categories
3
10
subcategories
3
9
grocers
2
$4.86
avg price
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Michelina's
Distribution · 30% of score38·8
B
M
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
only Michelina's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birds Eye · 7
only Michelina's · 0
no exclusive doors — everywhere Michelina's is, Birds Eye is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Michelina's
