Birds Eye vs Puravida · Bay Area shelf head-to-head
Birds Eye and Puravida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birds Eye carries more Brand PowerBirds Eye is in more Bay Area grocersBirds Eye fields the deeper lineup
Birds Eye
Puravida
51
brand power
39
64
products
16
5
categories
3
10
subcategories
4
9
grocers
6
$4.86
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Puravida
Distribution · 30% of score38·25
B
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Entrees3 vs 3 SKUs
B
2% of shelf
only Birds Eye
only Puravida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Puravida · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Puravida
