Birds Eye vs Stouffer's · Bay Area shelf head-to-head
Birds Eye and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Birds Eye
Stouffer's
51
brand power
52
64
products
68
5
categories
5
10
subcategories
8
9
grocers
10
32.9¢
price per oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Stouffer's
Distribution · 30% of score38·42
B
S
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birds Eye · 0
no exclusive doors — everywhere Birds Eye is, Stouffer's is too.
only Stouffer's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Stouffer's
