Bitchin' Sauce vs Mt Vikos · Bay Area shelf head-to-head
Bitchin' Sauce and Mt Vikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce fields the deeper lineupMt Vikos sits further up the premium end
Bitchin' Sauce
Mt Vikos
54
brand power
32
17
products
6
7
categories
4
17
grocers
12
94.7¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Mt Vikos
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bitchin' Sauce
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bitchin' Sauce · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Mt Vikos