Bitchin' Sauce vs Otafuku · Bay Area shelf head-to-head
Bitchin' Sauce and Otafuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce fields the deeper lineup
Bitchin' Sauce
Otafuku
54
brand power
13
17
products
3
7
categories
2
17
grocers
1
$7.91
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Otafuku
Distribution · 30% of score71·4
O
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bitchin' Sauce
only Otafuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Otafuku