Bixbi vs Birdie & Louie · Bay Area shelf head-to-head
Bixbi and Birdie & Louie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birdie & Louie carries more Brand PowerBirdie & Louie is in more Bay Area grocersBirdie & Louie fields the deeper lineup
Bixbi
Birdie & Louie
23
brand power
40
5
products
18
3
categories
2
3
subcategories
4
6
grocers
12
72.3¢
price per oz
53.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bixbi▭ Birdie & Louie
Distribution · 30% of score25·50
B
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bixbi
only Birdie & Louie
no top category Bixbi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bixbi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bixbi · Birdie & Louie
