Blackbird Foods vs Against The Grain · Bay Area shelf head-to-head
Blackbird Foods and Against The Grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Against The Grain carries more Brand PowerAgainst The Grain is in more Bay Area grocersAgainst The Grain fields the deeper lineupAgainst The Grain sits further up the premium end
Blackbird Foods
Against The Grain
21
brand power
35
5
products
9
2
categories
5
3
subcategories
5
6
grocers
9
74.7¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blackbird Foods▭ Against The Grain
Distribution · 30% of score25·38
B
A
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blackbird Foods
no top category Against The Grain doesn’t also play in.
only Against The Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blackbird Foods · 1
only Against The Grain · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blackbird Foods · Against The Grain
