Blue Buffalo vs Bundle X Joy · Bay Area shelf head-to-head
Blue Buffalo and Bundle X Joy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Blue Buffalo
Bundle X Joy
52
brand power
27
71
products
9
3
categories
2
5
subcategories
3
10
grocers
5
72.1¢
price per oz
36.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Bundle X Joy
Distribution · 30% of score42·21
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food11 vs 3 SKUs
only Blue Buffalo
only Bundle X Joy
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Buffalo · 7
only Bundle X Joy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Bundle X Joy
