Blue Buffalo vs Full Moon · Bay Area shelf head-to-head
Blue Buffalo and Full Moon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Full Moon
52
brand power
27
71
products
14
3
categories
2
5
subcategories
2
10
grocers
2
$20.51
avg price
$20.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Full Moon
Distribution · 30% of score42·8
F
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Buffalo
only Full Moon
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 8
only Full Moon · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Full Moon