Blue Buffalo vs Pedigree · Bay Area shelf head-to-head
Blue Buffalo and Pedigree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Blue Buffalo
Pedigree
52
brand power
31
71
products
19
3
categories
2
5
subcategories
3
10
grocers
8
72.1¢
price per oz
22.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Pedigree
Distribution · 30% of score42·33
P
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food11 vs 1 SKUs
2% of shelf
only Blue Buffalo
only Pedigree
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Buffalo · 5
only Pedigree · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Pedigree
