Blue Buffalo vs Weruva · Bay Area shelf head-to-head
Blue Buffalo and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Blue Buffalo
Weruva
52
brand power
43
71
products
77
3
categories
3
5
subcategories
4
10
grocers
2
72.1¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Weruva
Distribution · 30% of score42·8
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Buffalo
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 8
only Weruva · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Weruva
