Blue Zones Kitchen vs Path Of Life · Bay Area shelf head-to-head
Blue Zones Kitchen and Path Of Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen carries more Brand PowerBlue Zones Kitchen is in more Bay Area grocersBlue Zones Kitchen fields the deeper lineupPath Of Life sits further up the premium end
Blue Zones Kitchen
Path Of Life
35
brand power
20
8
products
5
5
categories
2
7
grocers
3
$9.42
avg price
$7.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Path Of Life
Distribution · 30% of score29·13
P
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Zones Kitchen
only Path Of Life
no top category Blue Zones Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Zones Kitchen · 5
only Path Of Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Path Of Life
