Boar's Head vs Treasure Cave · Bay Area shelf head-to-head
Boar's Head and Treasure Cave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Treasure Cave
58
brand power
10
173
products
3
20
categories
1
49
subcategories
2
10
grocers
6
$1.14
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Treasure Cave
Distribution · 30% of score42·25
T
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Treasure Cave
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 4
only Treasure Cave · 0
no exclusive doors — everywhere Treasure Cave is, Boar's Head is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Treasure Cave