Boar's Head vs Underground Meats · Bay Area shelf head-to-head
Boar's Head and Underground Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Underground Meats
58
brand power
0
173
products
7
20
categories
2
49
subcategories
2
10
grocers
1
$7.93
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Underground Meats
Distribution · 30% of score42·4
U
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Underground Meats
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 10
only Underground Meats · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Underground Meats