Bolani vs Indian Bento · Bay Area shelf head-to-head
Bolani and Indian Bento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani carries more Brand PowerBolani is in more Bay Area grocers
Bolani
Indian Bento
44
brand power
29
14
products
14
5
categories
4
6
subcategories
5
11
grocers
1
$1.15
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolani▭ Indian Bento
Distribution · 30% of score46·4
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals2 vs 11 SKUs
<1% of shelf
only Bolani
only Indian Bento
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolani · Indian Bento
