Bolthouse Farms vs Marie's · Bay Area shelf head-to-head
Bolthouse Farms and Marie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineupMarie's sits further up the premium end
Bolthouse Farms
Marie's
56
brand power
42
46
products
16
6
categories
2
13
subcategories
8
10
grocers
6
32.8¢
price per fl oz
57.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolthouse Farms▭ Marie's
Distribution · 30% of score42·25
M
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bolthouse Farms
only Marie's
no top category Bolthouse Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bolthouse Farms · 5
only Marie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolthouse Farms · Marie's
