Bolthouse Farms vs Naked · Bay Area shelf head-to-head
Bolthouse Farms and Naked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineup
Bolthouse Farms
Naked
56
brand power
34
46
products
19
6
categories
2
13
subcategories
2
10
grocers
9
32.8¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolthouse Farms▭ Naked
Distribution · 30% of score42·38
N
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks5 vs 2 SKUs
only Bolthouse Farms
only Naked
no top category Bolthouse Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bolthouse Farms · 3
only Naked · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolthouse Farms · Naked
