Bolthouse Farms vs Third Street · Bay Area shelf head-to-head
Bolthouse Farms and Third Street, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineupThird Street sits further up the premium end
Bolthouse Farms
Third Street
56
brand power
9
46
products
2
6
categories
1
13
subcategories
1
10
grocers
1
$5.89
avg price
$9.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolthouse Farms▭ Third Street
Distribution · 30% of score42·4
T
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bolthouse Farms
only Third Street
no top category Bolthouse Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolthouse Farms · Third Street
