Bona Furtuna vs Campo D'oro · Bay Area shelf head-to-head
Bona Furtuna and Campo D'oro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bona Furtuna carries more Brand PowerCampo D'oro is in more Bay Area grocersBona Furtuna fields the deeper lineupBona Furtuna sits further up the premium end
Bona Furtuna
Campo D'oro
43
brand power
26
82
products
5
6
categories
3
7
subcategories
3
3
grocers
6
$3.07
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bona Furtuna▭ Campo D'oro
Distribution · 30% of score13·25
C
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bona Furtuna
only Campo D'oro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bona Furtuna · 1
only Campo D'oro · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bona Furtuna · Campo D'oro