Bonne Maman vs Nutella · Bay Area shelf head-to-head
Bonne Maman and Nutella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
Nutella
69
brand power
42
49
products
13
5
categories
4
10
subcategories
6
20
grocers
14
79.3¢
price per oz
94.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Nutella
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Nutella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonne Maman · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Nutella
