Bonne Maman vs Rigoni Di Asiago · Bay Area shelf head-to-head
Bonne Maman and Rigoni Di Asiago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupRigoni Di Asiago sits further up the premium end
Bonne Maman
Rigoni Di Asiago
69
brand power
37
49
products
15
5
categories
2
10
subcategories
4
20
grocers
11
79.3¢
price per oz
95.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Rigoni Di Asiago
Distribution · 30% of score83·46
R
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Rigoni Di Asiago
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonne Maman · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Rigoni Di Asiago
