Bonny Doon Vineyards vs La Vieille Ferme · Bay Area shelf head-to-head
Bonny Doon Vineyards and La Vieille Ferme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonny Doon Vineyards carries more Brand PowerBonny Doon Vineyards fields the deeper lineupBonny Doon Vineyards sits further up the premium end
Bonny Doon Vineyards
La Vieille Ferme
32
brand power
26
13
products
6
4
categories
3
9
subcategories
3
4
grocers
4
57.0¢
price per fl oz
39.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonny Doon Vineyards▭ La Vieille Ferme
Distribution · 30% of score17·17
L
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonny Doon Vineyards
only La Vieille Ferme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonny Doon Vineyards · 2
only La Vieille Ferme · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonny Doon Vineyards · La Vieille Ferme