Booda Organics vs Weleda · Bay Area shelf head-to-head
Booda Organics and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Booda Organics
Weleda
19
brand power
49
4
products
45
3
categories
8
3
subcategories
13
1
grocers
3
$3.42
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Booda Organics▭ Weleda
Distribution · 30% of score4·13
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Booda Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Booda Organics · 0
no exclusive doors — everywhere Booda Organics is, Weleda is too.
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Booda Organics · Weleda