Bookbinder's vs Bubbies · Bay Area shelf head-to-head
Bookbinder's and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineup
Bookbinder's
Bubbies
7
brand power
60
3
products
45
1
categories
6
2
subcategories
6
2
grocers
19
$4.56
avg price
$8.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bookbinder's▭ Bubbies
Distribution · 30% of score8·79
B
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bookbinder's
no top category Bubbies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bookbinder's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bookbinder's · Bubbies