Briannas vs Foods Alive · Bay Area shelf head-to-head
Briannas and Foods Alive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersFoods Alive fields the deeper lineupFoods Alive sits further up the premium end
Briannas
Foods Alive
57
brand power
43
39
products
118
3
categories
7
11
subcategories
9
17
grocers
2
54.1¢
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Foods Alive
Distribution · 30% of score71·8
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 2 SKUs
<1% of shelf
only Briannas
only Foods Alive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Foods Alive
