Briannas vs Litehouse · Bay Area shelf head-to-head
Briannas and Litehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Litehouse
57
brand power
42
39
products
29
3
categories
6
11
subcategories
14
17
grocers
5
$5.99
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Litehouse
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
only Litehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Litehouse
