Brooklyn Cured vs Fra' Mani · Bay Area shelf head-to-head
Brooklyn Cured and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersBrooklyn Cured sits further up the premium end
Brooklyn Cured
Fra' Mani
44
brand power
51
16
products
15
6
categories
3
7
subcategories
7
7
grocers
15
$3.18
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Cured▭ Fra' Mani
Distribution · 30% of score29·63
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Cured
only Fra' Mani
no top category Brooklyn Cured doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brooklyn Cured · 1
only Fra' Mani · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Cured · Fra' Mani
